Reinforcement learning (RL) has shown promise in training agentic models that move beyond static benchmarks to engage in dynamic, multi-turn interactions. Yet, the ultimate value of such agents lies in their ability to assist users, a setting where diversity and dynamics of user interaction pose challenges. In this work, we propose UserRL, a unified framework for training and evaluating user-centric abilities through standardized gym environments paired with simulated users. We systematically vary turn-level reward assignment and trajectory-level score calculation to analyze how different formulations affect learning under the GRPO algorithm. Our experiments across Qwen3 models reveal three key findings: (i) SFT cold start is critical for unlocking initial interaction ability and enabling sustained RL improvements; (ii) deliberate trajectory scoring yields more efficient and effective multi-turn interactions; and (iii) while stronger simulated users (e.g., GPT-4o) facilitates training, open-source simulators (e.g., Qwen3-32B) remain a cost-effective and transferable option. Together, these results highlight that careful design of reward shaping and user simulation choice is as crucial as model scale, and establish UserRL as a practical pathway for developing robust user-centric agentic models. All codes and data are public for future research.